Objectives

The primary objectives of the HRCC are:

To apply theory-driven communication expertise across all phases of the public communication campaign process, including formative research, message design, message dissemination, and summative evaluation.

To ensure that health and risk messages are culturally sensitive and appropriate to audience health literacy levels.

To facilitate the development and conduct of grant projects in the health and risk communication domains and to bring our expertise to interdisciplinary grant teams.

To provide consultation to organizations seeking to create and disseminate health and risk messages to audiences.

To create interdisciplinary ties with faculty at MSU and other institutions to facilitate research, teaching, and mentoring of students in health communication-related areas.

To provide evidence-based recommendations from HRCC team projects to practitioners and consumers.