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Nora Rifon
Advertising, Public Relations and Retailing
rifon@msu.edu |
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Dr. Nora J. Rifon is a Professor in the Department of Advertising, Public Relations, and Retailing at Michigan State University. She earned her Ph. D. in Business, and her MA and BA in Psychology. Her research interests include consumer privacy and online safety for e-commerce, social networking, and telemedicine, socially responsible marketing tactics, corporate reputation, and consumer trust.
Dr. Rifon received three research awards in 2004 including a three-year, $400,000 National Science Foundation award to study online consumer information safety. In 2006 she received a grant from Microsoft Research for the development of a Trustworthy Computing curriculum. Recently she served as Privacy Executive on Loan to the Department of Information Technology, State of Michigan. Her recent research examines the public/private paradox of Internet use and implications for public policy.
Dr. Rifon has served on the Executive Committee of the American Academy of Advertising and presently chairs the Publications Committee. She serves on the editorial review boards of The Journal of Consumer Affairs, and The Journal of Interactive Advertising, is a Research Associate of the MSU Quello Center for Telecommunication Law and Management, and a member of the MSU Cybersecurity Initiative.
Dr. Rifon has published her work in journals such as Communications of the ACM, New Media and Society, The Journal of Consumer Affairs, The Journal of Advertising, Advances in Consumer Research, Government Information Quarterly, The Journal of Interactive Advertising, and The International Journal of Advertising, and in the proceedings of a variety of International conferences. She has served as consultant to the State of Michigan Office of the Attorney General, private law firms, and the commercial sector.
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