HRCC Faculty Feature June

June 26, 2024 - Ashley Wilson

Research Interests:

• Digital marketing
• Alcohol Marketing and Advertising
• Digital Aggression (Cyberbullying)
• Stereotypes & Attitude Change

About her research:

Dr. Alhabash’s research investigates the cognitive and emotional responses, and psychological effects associated with using new and social media. His research is geared toward understanding how new communication technologies can be used as persuasive tools, most recently in relation to marketing of alcohol, digital aggression across the lifespan, and consumer behavior of buying counterfeits online and how social media can facilitate cross-cultural and international communication. In 2014, he was named the inaugural recipient of the American Academy of Advertising's Mary Alice Shaver Promising Professor Award, and he was named an Institute for Diverse Leadership Fellow at the Association for Education in Journalism and Mass Communication (AEJMC). His research won best article, top paper, and top poster awards at national and international conferences

Recent Publications:

• McAlister, A. R., Alhabash, S., & Yang, J. (2024). Artificial intelligence and ChatGPT: Exploring Current and potential future roles in marketing education. Journal of Marketing Communications, 30(2), 166–187. https://doi.org/10.1080/13527266.2023.2289034
• Strukel, D., White, L., & Alhabash, S. (2023). The good, the bad, the ugly: Predictors of positive and negative experiences of traditional and nontraditional graduate students. Journal of Adult and Continuing Education, 29(2), 464-484. https://doi.org/10.1177/14779714231151836