Throwback Thursdays
The HRCC’s Throwback Thursday social media series premiered in May 2020. The mission of the series is to highlight older research published by HRCC faculty that could be applied to health communication work during the global COVID-19 pandemic and beyond.
Health Promotion and the Knowledge-Attitude-Behavior Continuum
October 15, 2020 - Erv Bettinghaus
Influencing health behavior through informational campaigns, followed by the expectation of attitude change and subsequent desired behavior changes, is examined is this article by Erv Bettinghaus.
Student-Generated Protective Behaviors to Avert Severe Harm Due to High-Risk Alcohol Consumption
September 24, 2020 - Sandi Smith, Charles Atkin, Carolyn LaPlante, Katherine Klein, Wilma Novales Wibert, Edward Glazer, Alex Mayer, Dennis Martell
High-risk alcohol consumption is a significant problem on college campuses that many students see as a rite of passage in their development into adulthood. Developing effective prevention campaigns designed to lessen or avert the risks associated with alcohol consumption entails understanding how students perceive harmful consequences as well as the ways they protect themselves while drinking.
Can Fear Arousal in Public Health Campaigns Contribute to the Decline of HIV Prevalence?
September 17, 2020 - Kim Witte and Edward C. Green
‘‘Fear appeal’’ campaigns, as they typically are called by academics, have been derided by American AIDS professionals as ‘‘amateurish,’’ ‘‘misguided,’’ and even unethical because they are seen as limiting one’s ability to consider dispassionately a range of responses to a perceived health threat. Yet, many African professionals have embraced fear-based campaigns and claim they are at least one of the reasons HIV infection rates dropped significantly in certain areas.
Communicating on Twitter during a disaster: An analysis of tweets during Typhoon Haiyan in the Philippines
September 9, 2020 - Bruno Takahashi, Edson C. Tandoc Jr., Christine Carmichael
September is National Preparedness Month which promotes family and community disaster planning now and throughout the year. Social media in crisis situations, such as natural disasters, has been recognized by scholars and practitioners as key communication channels that can complement traditional channels. This study from Bruno Takahashi, Edson C. Tandoc Jr. and Christine Carmichael examines Twitter use during and after Typhoon Haiyan pummeled the Philippines.
Reading About the Flu Online: How Health-Protective Behavioral Intentions Are Influenced byMedia Multitasking, Polychronicity, and Strength of Health-Related Arguments
August 26, 2020 - Anastasia Kononova, Shupei Yuan and Eunsin Joo
As health organizations increasingly use the Internet to communicate medical information and advice (Shortliffe et al., 2000; World Health Organization, 2013), studying factors that affect health information processing and health-protective behaviors becomes extremely important.