Bettinghaus Lecture

The annual Bettinghaus Lecture, named in honor of the prolific health risk researcher and former ComArtSci Dean Professor Erwin P. Bettinghaus, brings an expert to our campus each spring to share their work on health, risk, environment, and science communication. In 2019, Dr. Emily Falk will give the presentation "Neural approaches to understanding how ideas and behaviors spread". Dr. Falk is Associate Professor of Communication, Psychology, and Marketing at the Annenberg School for Communication at the Unversity of Pennsylvania. Her talk will cover topics such as: What makes some messaging interventions more effective than others? What makes some ideas spread like fire while others fizzle? How can neuroscience help explain behavior change at the individual and population levels?