Alumni and Current Student Spotlight

We are thrilled to kick off our month-long campaign to shine a spotlight on Alumni and current students of the Health and Risk Communication Masters (HRC MA) Program at Michigan State University. Each week, we will spotlight an individual who will share their experiences with the program, its impact on their post-graduation journey, and advice they have for current and future health communicators.


For more information on our program and its application process, check out the HRC MA website HERE.

  • Meet HRC MA Alumna, Michelle Chambers

    ChambersThis week, we have the privilege to interview Michelle Chambers, who now serves as the State Assistant Administrator at the Bureau of Epidemiology and Population Health with the Michigan Department of Health and Human Services (MDHHS).

    Q: Why did you pick the HRC MA program?

    Michelle: It was actually a very happy accident! I had moved back to Michigan after working in public relations in New York for a couple years post-undergrad and getting a master’s degree wasn’t even on my radar. (Honestly, I’m not even sure at the time I knew what a master’s degree was, having been the first person in my family to even complete a bachelor's degree.) However, during my first performance review at the Michigan Department of Health and Human Services (MDHHS; then Michigan Department of Community Health) where I had gotten a job as a program assistant, my manager told me that she saw a lot of promise in me, but in order to move up in the area I was working, I really needed a master’s degree. So, I went home, pulled up the Michigan State University catalog, scanned for Communications (given my background in PR) and then saw Health Communications, and realized it would be a perfect fit. I reached out to the program lead (at the time Kami Silk) and she said they still had spots in the cohort, so I quickly signed up to take the GRE, filled out the application paperwork, and was in! The rest is history.

    Q: How has it helped you?

    Michelle: Having a master’s in health communication has helped me twofold: one, the understanding of models and theories when developing frameworks on which to build communication campaigns has been hugely helpful. It’s always easier to build when you have a foundation to stand on. Secondly, it gave me the credibility I needed to work as a social scientist in the scientific field of environmental health. I continue to work with toxicologists, epidemiologists, statisticians, chemists, biologists, engineers, and geologists on a daily basis – so having had the coursework in epidemiology and statistics that was required when I was in the program is very beneficial – as is the ability to speak confidently about what I know as a communicator and what I can bring to the table to help them share their important findings. I worked as a health educator within the Department for almost a decade before I moved into the more management-centric roles of late.

    Q: What do you do now?

    Michelle: After nearly 17 years working with the Division of Environmental Health at the Michigan Department of Health and Human Services (MDHHS) in myriad roles from Program Assistant to Health Educator to Deputy Division Director, I have recently accepted the position of State Assistant Administrator with the Bureau of Epidemiology and Population Health within MDHHS. In this role, I provide leadership support and organizational management for the three Divisions within the Bureau – Life course Epidemiology and Genomics; Vital Records and Health Statistics; and my old stomping grounds, Environmental Health. Having strong communication and critical thinking skills has definitely helped me in this position, even though development of health communications is no longer my day-to-day job.

    Q: How did you get there?

    Michelle: I showed up and worked hard. I was always willing to assist my team, problem solve, and tackle new challenges that came our way. Having strong communications skills, including the ability to write clearly and persuasively very much assisted the Division of Environmental Health in its growth as they went from primarily a grant-funded division of 40 to a division of about 300 and growing that is tackling some of Michigan’s largest environmental challenges, including lead, PFAS, and vapor intrusion issues throughout the state. I look forward to providing the same direction and leadership for the other two divisions in our bureau now!

    Q: What info would you give to current students/new alumni?

    Michelle: Always look for ways to be a team player – group projects are awful, to be sure, but they help you develop the critical skills you will need as you move into the workforce. Look for solutions, not problems. And always look for the easiest, most concise way to share the information you need to share. As I tell my colleagues, people already know you’re smart – you’re here – but using big words and convoluted sentences doesn’t help you convey knowledge – and that’s why we are here: to share what we know so people can make the best health decisions for themselves and their loved ones. Also, it helps to network and identify “back doors” into the organizations you want to work for. The CDC often uses contracting companies to bring in staff. MDHHS hires affiliate employees from the Michigan Public Health Institute ( Don’t get discouraged.

  • Meet current HRC MA student, Amina Mohamed-Saleh

    HRC MA student, Amina Mohamed-SalehThis week, we have the privilege to interview Amina Mohamed-Saleh, who is a current student in the HRC MA program.


    Q: What was your background prior to starting the HRC MA program?

    Amina: I was working as a Navigator Tech for the Crime Victim Compensation program under the Division of Victim Services at the State of MI. And prior to that my grant funded position of Immunization - Outreach Coordinator had ended with the Division of Immunization at the state. I went to MSU for undergrad and majored in Women & Gender Studies (concentration in Public Policy and Health) and minored in Epidemiology- Global & Public Health. My work history included advocacy and community health worker roles in various nonprofits.

    Q: Why did you pick the HRC MA program?

    Amina: I liked the combination of communication and health courses really intrigued me. Then I saw the research and work that was being done by the Professor’s and it was everything I was looking for.

    Q: What is your favorite thing about the HRC MA program?

    Amina: I have really enjoyed the flexibility of the program. There is no single path you can take - you really can take this degree and make it your own. Secondly, this program has the most supportive staff and instructors. I’ve enjoyed every course because they enjoy what they do. Lastly, I am enjoying my courses being in-person and being on our beautiful campus.

    Q: What has been your favorite class and why?

    Amina: I really enjoyed my ADV845 course, it was such a wholesome course, from the readings to the guest lecturers who really dove into their work. Secondly, I enjoyed my CAS 892- Risk Communication course because it challenged me to think outside the box and dive deeper into what risk communication entails.

    Q: What have you done since joining the program?

    Amina: Based off the first few courses, I took in this program it’s pushed me to pursue other avenues of communications. One area of interest I have is social media, and the impact it has on individuals' behavior changes. This program pushed me to pursue a Social Media Marketing certification and helped me expand on that further.


  • Meet HRC MA Alumna, Julia

    JuliaThis week we are featuring Julia, a recent grad of the HRC MA program. Julia is currently working as a Proposal Coordinator at HMA.


    Q: What is your background prior to starting the HRC MA program?

    I did not take a gap year between undergrad and grad school. I have always had a passion for healthcare, so I went into the program with an open mind. Fast forward, I ended up at a national research and consulting firm in the healthcare industry. I cross paths with extremely intelligent individuals that I get to learn from every single day. I am very happy with where I ended up, it is great experience as I begin my career and attribute a large part of this success to the program.

    Q: Why did you pick the HRCMA program?

    I went into undergrad at MSU as premed. My junior year I switched my major to advertising thinking I wanted to get my MBA after graduation. I missed science (crazy, I know) and all things surrounding the medical field. Since I was already in the College of Communication Arts & Sciences I pulled up the website and looked at the MA programs. The HRCMA program stood out to me, I felt like it was the perfect merger for my undergrad background(s). I was greeted with an amazing advisor and an incredible group of helpful individuals during this process.

    Q: What is the most valuable thing you have learned from the program?

    I don't think I can pick one single thing. The program was very versatile, and a lot of it was new to me. My first semester I took a Communication Theory class and I was able to gain a vast understanding on how individuals work, while also being able to connect multiple theory's to my interests. Every single course I took during my time in the HRCMA program was beneficial to me. I feel well versed in health communication, giving me the confidence to share my knowledge with others. 

    Q: How has the program helped you?

    For starters, the name itself helped me during the interview process. Recruiters were interested to learn more about the program, most had never heard of such a degree. This allowed me to highlight the variability in my coursework and how I could apply what I learned to certain job roles. Given my premed background I was not used to learning things through a social science lens. Yet, that lens is something I will forever be grateful I was able to learn through. 

    Q: What advice would you like to give incoming and current HRCMA students?

    Get involved! I created so many amazing relationships through the program, both personally and professionally. Do not underestimate yourself, grad school can be a huge adjustment so remind yourself you are meant to be there. Make sure you listen to your peers and colleagues, every single person that I crossed paths with taught me something in a different point of view than I would have ever looked at it in.

  • Meet HRC MA Recent Alumna, Huiyi Liu

    HuiyiLiuFor our last week we are going to feature Huiyi Liu, a recent graduate of the HRC MA program.


    Q: What is your background prior to starting the HRC MA program?

    I graduated from MSU with a major in Kinesiology & Japanese and a minor in health promotion. Initially, I intended to pursue a career as a PT or OT, but soon realized that it wasn't what I wanted to do. Right after my graduation, the pandemic hit, and I was pretty lost but took the time to explore different paths I could take. I taught English online and joined a non-profit where I spent an entire year as their content creation team lead. This was where my interest in social media management developed.

    Q: Why did you pick the HRC MA program?

    After realizing I didn’t want to become a PT or OT, I was pretty lost. I knew I wanted to do something health related but didn’t know what. This is where my health promotion minor came in. It allowed me to take some Public Health courses and there, I developed an interest in public health. Initially, I was preparing to apply for MPH programs available in Michigan. However, as I looked at the different courses available for those programs, it felt like something was missing. Many of them were very focused on behavioral science and epidemiological aspects of community health but I knew I was interested in the communication aspect. After a lot of research online, I found the HRC MA program at MSU. I contacted an HRC MA student at the time on LinkedIn to learn more about the program and applied immediately!

    Q: What is the most valuable thing you learned from the program?

    There are a lot but if I have to choose it would be the application of communication theories to real life issues. This was something I felt like I lacked after getting my undergrad degree. I learned a lot in my undergrad, but it was knowledge I didn’t know how to use. I remember learning about the basics of different communication theories in a health community psychology class and but never got a chance to explore beyond the basics. My first semester with the HRC MA program helped build a strong foundation for understanding the different communication theories used in the health comm field. After my first semester, I was able to apply them to campaigns (with actual clients) we developed in my classes.

    Q: How has the HRC MA Program helped you?

    I would say it has really helped me build my confidence. I’m still in the process of job searching since I just graduated but I remember being afraid to apply for any jobs that required a certain amount of experience because I didn’t meet the requirement. My mindset is a little different now. I know I have all the knowledge and skills required to be a great health communicator and won’t let that discourage me from applying! Beyond learning about health communication, I also feel more confident in voicing my thoughts. We have small classes and every professor I took a class with really encouraged everyone to join in on conversations to get everyone’s perspective.


    Q: What advice would you like to give to incoming & current HRC MA students?

    I think this has been said before, but I really encourage incoming and current students to connect with faculty members and other students. 1 ½ – 2 years is a really short time and every class you take matters. I got many great opportunities (like working for the HRCC, interning for McLaren, and being on a research team) because I was able to take the first step in reaching out. Once you take that first step, you’ll find out everyone in the program is very willing to help and you will learn so much from them! If anyone reading this is considering the program, I’d be happy to connect on LinkedIn and answer any questions 😊

  • Meet HRC MA Student, Adrian Kresnak


    Student Adrian Kresnak

    Q: What was your background prior to starting the HRCMA program?
    I originally came to MSU hoping to study business. It turns out business was not for me, leaving me very depressed during my first part of undergrad. I ended up at the communication college instead, where I graduated with a specialty in mediated communication.

    Q: What have you done since joining the program?
    Since joining the program, I’ve taken some classes on journalism and research methods. I got to work for the Michigan Association of Treatment Court Professionals as the photographer for their conference this February. My practicum experience was this summer for the Grand Rapids LGBTQ+ Healthcare Consortium. If you look at their Instagram, many of the posts from July to this December will feature my work! (1, 2, 3)

    Q: What is your favorite thing about the HRCMA program?
    My favorite thing about the program is my cohort. I’m part of a group of scholars, all of us with our own passions and plans, and it has been a great experience studying alongside them.

    Q: Why did you pick the HRC MA program?
    In the final year of my undergrad program, I was still feeling unsure of where I wanted to go for a career. I wanted to do something meaningful, something that I felt would actually make a difference. The HRCMA provided an opportunity to study something just like that. It gave me a sense of purpose.

    Q: What has been your favorite class and why?
    I greatly enjoyed JRN 873, about science journalism. Our class had so many deep discussions about journalism and its role in public discourse. It helped me narrow the focus of my master’s thesis. This was also the class where I met the professor that I eventually asked to be my advisor!

    Q: When will you be graduating and what are your plans after graduation?
    I hope to graduate in Spring 2024. I’m planning to apply for a PhD program afterwards. I’d like to continue researching how we talk about health.

  • Meet HRC MA Student, Sierra Moore

    Student Sierra Moore

    Q: What was your background prior to starting the HRCMA program? (Undergrad major, and/or work experience) 

    Sierra: I attended Kalamazoo College where I received my BA in Biology. I’ve always been interested in science, and I felt my degree from K was well-rounded. I’ve also always had a passion for health and wellness. It’s been something I’ve preached and practiced for as long as I can remember and grounds me during stressful times. Right after graduating, I didn’t know exactly what I wanted to do so I took a gap year, stayed at home, and worked at a physical therapy office and as a substitute teacher. I acquired a role in 2019 known as The National Cherry Queen. In this role, I was an ambassador for the cherry industry and the Grand Traverse Region. This role required me to communicate and interact with various audiences, educate others about cherries, and learn why my hometown was so unique in growing cherries. I had never done anything like it. Public speaking, interviewing, and connecting with members of my community were very foreign to me. However, it soon became something I loved doing. Little did I know that I could combine two of my passions; health and communication, and earn a Master's degree in it.

    Q: What have you done since joining the program?

    Sierra: Since joining the program, I have acquired a job in the Health and Risk Communication Center (HRCC) as a clerical assistant. I help Dr. Lapinski, director of the HRCC, manage her calendar as well as assist in any outreach and promotional efforts by the HRCC and HRCMA. This role has also allowed me to build strong relationships with the faculty and staff affiliated with both the HRCC and the HRCMA. I have also been a part of multiple research teams that addressed topics including Type 1 diabetes and patient-provider care via telemedicine. I recently finished my internship this past summer with a non-profit organization called Norte. They specialize in youth biking, getting people outside, and being active to live healthier, happier lives. 

    Q: What is your favorite thing about the HRCMA program? 

    Sierra: My favorite thing about the HRCMA program would have to be the professors and faculty. This is a hard question to answer because I want to say the classes, because I have learned so much since being here and there have been more moments than not that I leave class knowing I am exactly where I should be. However, I would probably not say that if it weren’t for the incredible mentors I have in this program. The HRCMA program has attracted a wide array of talented and passionate health communicators that make learning from them so much better. They truly believe in every student and want us to be the absolute best we can be.

    Q: Why did you pick the HRCMA program? 

    Sierra: I picked the HRCMA program because it allowed me to combine two of my passions, health and communication. The program is small, and therefore, allows students and staff to connect on a more personal level and build meaningful relationships with one another which I think is extremely impactful on the type of education you receive. This program is also specifically designed to tailor to the student's interests in health and communication. There is a set of core classes that round out your education in health and risk communication but there is plenty of room to take the classes you want to take and help guide you in the direction of health communication you want to go in.

    Q: What has been your favorite class and why? 

    I really enjoyed JRN 873: Environmental, Science, and Health Reporting, that I took during my first semester in the program. In this class, we had the opportunity to write for a local online news site called Great Lakes Echo. I was challenged in many ways such as reaching out to people to schedule interviews, writing journal articles, and reporting on health and science news that could be readable by the public. All of this was brand new to me, but I had so much fun with it since I could add put my own spin on it. I also enjoyed CAS 826, Health Communication for Diverse Populations, because this course really laid the foundation of health communication for me, specifically for intervention and campaign development.

    Q: When will you be graduating and plans after graduation?

    I will be graduating in December 2023. My plan after graduating is to job search. I am keeping my options open; however, I would love to eventually work in campaign development/strategic planning for health interventions. I would love to work for a company or organization that is passionate about health, specifically from a holistic health standpoint (healthy eating, staying active), the environment, or children's health. But really my interests are wide, and I am excited to see what all is out there in the health communication world!

  • Meet HRC MA Student, Jason Wright

    Student Jason Wright

    Q: What was your background prior to starting the HRCMA program?
    I actually got my Bachelor’s here at Michigan State in Political Science, so the HRCMA program was something really new and exciting for me!

    Q: What have you done since joining the program? 
    One of the coolest, and I think most impactful things that I’ve done since joining the program would have to be joining Professor Bree Holtz, as well as other contributing authors, in reviewing and revising an article on informed consent. It was really interesting stuff, and having Professor Holtz go through the process with me was fantastic. 

    Q: What is your favorite thing about the HRCMA program? 
    I love how small the classes are, and that’s something that’s totally different from what you would see in most undergrad classes. You get really specialized instruction and attention from this program, and you can tell that the faculty members and other staffs really do care about the student's success. 

    Q: Why did you pick the HRCMA program? 
    I picked HRCMA because I heard about the program from a friend, and she was telling me how amazing the program was. I also knew that I wanted to merge my Political Science/Governmental degree and mix it with something health-related. After talking to our program coordinator, Marge, she assured me that she believed this program would be really great for me!

    Q: What has been your favorite class and why? 
    My favorite class would have to actually be the one I’m currently in-- Ethics in Advertising. It isn’t a class that is required from the program, but the professor- Professor Rose Tantraphol has to be one of the best professors I’ve had in my time at Michigan State. For starters, the concept itself is REALLY interesting. Professor Tantraphol also does a great job keeping the class entertaining, and making it so that it doesn’t feel like you are just being lectured at.

    Q: When will you be graduating and plans after graduation?
    I’ll HOPEFULLY be graduating this Spring. After graduation, I would like to work in the CDC, the Department of Health and Human Services, or the Department of State specializing on governmental response to disease.

  • Meet HRC MA Alumna, Pingann Oung


     Q: What do you currently do?
     I'm a behavioral change communication consultant. I would call myself more of a storyteller and a behavioral change communicator. Many of my projects center around two specific themes: healthcare and women empowerment. 

    Q: Can you expand a little more on the type of projects you do as a behavioral change communication consultant?
    Currently, I have just finished a project with the World Bank Group. I did a one-year long project with them on getting stories from 54 women in Cambodia and Vietnam. I travel to small provinces in the two countries trying to understand how women who own small, medium, and micro businesses are facing challenges when it comes to trying to expand their business. For this project, I traveled solo with one bag containing all my camera equipment to conduct the recruitment and interviews. I created a photo booklet that tells all the stories, and those stories were used by the World Bank Group as qualitative and multimedia evidence-based research to support policies to empower young female entrepreneurs around Cambodia and Vietnam. That is a project I have worked on that centers around women empowerment.

    HRCMA alumn Pingann Oung during interviews in Cambodia and Vietnam

    For healthcare projects, I led a national breast cancer project last year that focused on changing the behavior of Cambodian women to do early detection. During my time in school, many of my papers for classes were on how we can improve the early detection rate in Cambodia, as there are many cultural sensitivities and not many safe spaces for topics like that. For this project, I put what I have written into practice. I led a campaign where we had about 3,000 plus women come for a health checkup and more than 400 women were detected with early sign of breast cancer that required further analysis. I designed the messaging using the health belief model and then created digital campaigns partnering with influencers to deliver the message. 

    National breact cancer project walk - organized by HRCMA Pingann Oung

    I'm also working with an NGO called TPO, which is part of a big research. When I was in the U.S., I did a lot of qualitative research looking at the medical records of mentally disabled patients who are being chained or locked by their own families. It's a big issue in Cambodia but not talked about enough. When I came back, I decided to approach TPO. We traveled to 8 provinces together and studied about 14 cases of mentally disabled patients who were being chained or locked by their families. Currently, I'm working on a big plan for behavioral change communication campaign on how to prevent and minimize parents from blocking or chaining their children and raising funds for them as well.

    Q: How did you get to where you are currently?
     I did my master’s degree program through a Fulbright scholarship. It was during COVID and one of the big things I had to do was force myself to do some reflection and map out my career plans. Even before graduation, I started talking to a lot of my former employers and various organizations about what I'm currently working on at school and how we can expand those ideas. I pitched those ideas to different organizations and then they got picked up and then we started working on those projects. 

    I think the most important idea is that whatever you work on at school, make sure you make a consistent effort toward that topic or interest. Never be afraid to go out there and pitch your idea. Sometimes your job may come from just going out there and speaking to people who are also advocating on the same issue but have the budget, the platform, or the power, and you have the great idea to bring it to life.

    Q: How has the program helped you? 
     The way that this program is designed really tailors to people who care about healthcare and want to use communication as a means to change life. There are three things that I enjoyed most about the program. One is the curriculum. I believe that the curriculum is designed to give you complementary skills. For example, I took persuasion which I think is one of the most important skills in life, no matter what you do. How do we persuade people to do certain things? Diving into the emotions and theories really helped me a lot. The classes helped me understand that you don't just simply design a message; you have to go in-depth or do formative research to design a great message that makes people feel they can relate to it. Everything combined with the curriculum gave me a full understanding of what I should do.

    Secondly, I really enjoyed my time with all my professors. They genuinely care about the direction I was heading towards. Even with the added stress of COVID restrictions, they really helped me. When I went to Professor Ashley about my research, she immediately helped, connected me with relevant resources and was very supportive. If you pitch a concept or idea to them, they’ll respond positively and help you find a platform. 

    The last thing I think is great about the HRC MA is the class size. The classes are small, and because the program is quite niche, it gives you a lot of time to voice your opinions. With smaller classes, we were able to dive deep into certain topics and have quality time with our teachers. The classes are designed to also respect your opinion and really focus on quality over quantity. 

    To add to this, In Cambodia, I believe we have fewer than 10 people who major in health communication, and we are a big country with a lot of problems. For me to be able to learn all of this, I'm truly grateful. I feel I now have a neat set of skills that can be used in a country that doesn’t have an understanding of those skills. In a sense, there is some sort of a fulfillment in bridging the gap there. 

    Q: Why did you choose the HRCMA program?
     I'm from Cambodia and we don’t have specific majors such as health and risk communication. Before I applied for my Fulbright Scholarship, a lot of my work evolved around advocating health, and it was mostly on non-communicable diseases. I started feeling like I wasn’t enough in terms of wanting to do bigger things. I decided I needed to take a break and learn. I started searching for different programs by literally typing the words “health / communication / multimedia master’s degree program”.  I'm not a doctor but I love the healthcare field and I wanted to tell people how they can prevent things like non-communicable diseases and improve their health. So, when I found out about MSU I applied because the program was a fit to my interest. 

    The program, to me, was so fresh, the curriculum was so tailored, the campus was so big, and I felt that was where I wanted to go. I felt if I did not go out there and take that degree, my mind wouldn't be open enough to see different things. What I did before the program was based on what I thought was right, but the HRC program has taught me everything should be based on formative research, 

    Q: Can you share one project you have worked on in your career? And why are you choosing to highlight this particular project? 
     I would love to highlight the project I'm working on currently. I'm working with the Transcultural Psychosocial Organization (TPO) on a project called Operation Unchain. For this project, the TPO team travels around Cambodia to areas where there are few medical institutions. They would find mentally disabled patients who got chained or locked up by family, some enduring this for as long as 30 years. The conditions are unimaginable—being confined to a small space, eating and defecating there, with no way to get out.

    HRCMA alumn Pingann Oung during fieldwork for Operation Unchain

    I started working on this project back in 2019, where I did a video communication material for them. When I got to the U.S., I contacted them, and we looked through the medical report of the patients trying to understand why this was happening. After I came back, I continued the project by traveling with them. I traveled to 8 provinces with them to see the patients and encountered patients as young as 12 years old, some chained for 30 years, and others confined to tiny rooms no larger than a bathroom. This has been a project I have been working on for a long time, really trying to find a way on how we can break that cycle. Challenges include cultural sensitivity, families not having enough funding, not knowing where to find resources (like hospitals) and more. Currently, we are looking at ways on how we can prevent chaining in the first place. We want to connect parents to proper medical treatment, and if they can't afford it, we are exploring ways to connect them to a free facility. We are really studying point by point and trying to dive deep into how we can change that.

    HRCMA alumn Pingann Oung during fieldwork for Operation Unchain

    That is the project I would like to highlight. The overall goal is to change the behavior of the parents from locking their kids and then connect them to the facility that they need. We need to give them a cue to action to prompt that behavioral change.

    Q: How has your view on how communication evolved since graduating from the program?
     Before I went on the program, a lot of health communication we did was not very creative. Not creative in the sense where are always very direct and blend. It was always through leaflets, TV, and other traditional media. For example, if we want kids to get vaccinated, we would just create a PSA directly telling people to take their kids to get vaccinated. The message is not designed to be tailored to different groups. Verus now, I would think if parents were living far away and cannot access healthcare easily, how should we design this vaccination message compared to a family who is already privileged but not aware of vaccination. 

    After the program, one big thing I learned is to really put persuasion, storytelling, and message design principles into everything that I do. I also think about how we can distribute messages creatively nowadays, given the ever-evolving digital usage. A lot has changed, especially in how I create my messages—message-wise, visually, sound-wise, and script-wise. How does it fit the people I am speaking to? And I see a lot of effective results in what I do. In the breast cancer screening project, I mentioned before, we had about 400 women who came for their breast cancer check-up only 2 years ago. I finished the program, came back, redesigned the campaign message, and we now have 3,000 women doing their checkups.